Information Security Behavior Management and Communications

 

 

J. Alexis Group supports Information Security teams at organizations needing to address the human aspect of Information Security. Most conversations related to this topic refer to technology-based solutions. However, because so many breaches happen due to human error, the need to incorporate mechanisms to engage, educate and empower an organization’s people is critical. 

 

 

J. Alexis Group looks at this problem in two components:     

• Subjects - the people who need information

• Objects - the information that is needed

 

 

We support the relationship between the two. Most programs are focused on the Objects: the information we protect. Very little time is spent on the Subjects: the people who access and work with the information. What do they do with it when they access it? How do they handle it when they’re working with it or sharing it with others?​

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Deliverables include:

 

Information Security Awareness Campaign Strategy – A comprehensive approach to building awareness of the threat landscape, roles and responsibilities across the institution and desired behaviors to empower security.

 

 

Unique Marketing Elements – Creative elements like “sizzle reels” capture attention and set the stage for discussions around Information Security, elevating the conversation from mundane to inspiring.  

 

Content Matrix – A comprehensive review of assets, tools and touchpoints through which to drive Information Security awareness based on your organization’s needs and context. 

 

 

Content Development – Development of marketing-based media that promotes Information Security topics and outlines desired behaviors.    

 

 

Tracking and Analytics – Identification of appropriate metrics of success and implementation of tools for tracking and reporting progress toward change.

 

 

Leadership Reports – Development of Board Reports and other confidential leadership-level reports.

 

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           You’ve hired a team of conscientious professionals.  Guess what…they’re human.

- We focus on the human element of Information Security.

 

 

 

 

Corporate Communications

 

One element affecting employee satisfaction and retention is a strong corporate communications strategy. Employees appreciate transparency. Creating a feeling of inclusion happens when leadership clearly states the organizations values, intentions and goals, openly sharing them with staff members. With this understanding, employees recognize how their individual roles contribute to the organization's overall strategic plan, which drives a feeling of value and relevance. 

 

By identifying all available communications tools and understanding how individual constituent groups access and utilize those tools, J. Alexis Group develops strategic communications programs designed to drive employee engagement, champion leadership-driven initiatives and ensure that employees always feel included, important and informed. 

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Deliverables include:

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Organizational Updates - Creation and dissemination of company-wide news and updates affecting all employees

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Executive Communication - Creation and dissemination of executive-level messages, including Board Reports, project updates, assessments of critical issues, and updates on ongoing corporate-wide initiatives

 

Communications Plans - Development and implementation of strategic communications plans that support individual work groups within an organization

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Archetypes - Identification of various personas within an organization and development of narratives for each

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Content Assessment, Curation and Development - Identifying gaps in materials, writing and editing, curating content, and posting content on internal websites 

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Website Assessment and Architecture - Providing guidance regarding website architecture and content, writing and editing copy

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Collateral - Identify and create assets and branded collateral 

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Event Support - Development and implementation of communications related to special events, which oftentimes requires cross-departmental collaboration

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Project Management

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Resource and Creative Support - We don't believe in reinventing wheels. Rather, we begin by assessing existing assets and content to determine if and how they can be repurposed to support the Marketing Strategy. Oftentimes, we identify gaps and components - things like video assets, print collateral, re-envisioned websites and interactive apps - that, if added to the mix, would further the outcome. In that case, J. Alexis Group can help get creative work developed by engaging our network of business partners, acting as the liaison between the parties to ensure your needs are effectively represented and that the work is delivered at the highest level.